$10 vs $110,000 Course Price Comparison
This course costs $110,000, and this course costs only $10. People always tell me, “You can learn anything online for free, just use YouTube and Google, and you’ll succeed financially.” But is that really the case?
Free Content vs Paid Courses Debate
In this article , I’m diving deep into both options to settle this debate once and for all. Can a $10 course give you the same results as a $10,000 training? Are expensive courses just overhyped versions of free content?
Money Investment Worth
Stick around to see if spending the big bucks actually makes a difference in your success, and find out which ones are worth it if you really want to spend serious money online. Now, just to be clear, I’m not going to make any money by recommending the courses in this video. I’m just using them as examples to show you the differences between different price options and what you can get.
$5 Digital Marketing eBook
Now first, let’s look at a very inexpensive, affordable eBook that you can get for just $5 on Amazon Kindle. It’s a basic guide for anyone that’s interested in starting a Digital Marketing Agency. So it covers stuff like Search Engines, Google Ads, Social Media Marketing, all that kind of stuff.
Business Foundation Guide
This book touches on foundational stuff like business confidence and setting up the right business structure, and it introduces you to the basic tools that you need to run an online marketing agency like this, as well as kind of telling you how you can get some clients.
Surface Level Content
But if you look deep into this book, the content is all pretty much surface level. All you get are kind of broad, broad overviews instead of really getting into detail about how to do it and what specifically to do. There is some guidance on scaling your business, hiring a team, things like that, but again, it’s all really basic info.
Basic Information Limitations
More like an introductory book on the topic that kind of wets your appetite but doesn’t really tell you the details of what to do. And I would say reading a book like this isn’t going to help you to grow a successful agency very, very quickly, and mainly because the information is so surface level and so basic that you’re going to have to do a lot of trial and error figuring out most of the stuff on your own.
Agency Accelerator Course
Now that is possible to do, but what the effect is, your progress is going to be a lot slower than if you had a little more advanced help and more detailed instructions. Now let’s bump it up a level to a little more of an expensive course. Now this one is by Iman Godi, and it’s called “Agency Accelerator.” It’s the exact same topic as the $5 book that I just showed you.
$10,000 Monthly Income Goal
Now the goal of this course is to teach you how to make $10,000 a month on a Digital Agency without having any experience in digital marketing. Now before I go any further, just so you really know that I’m not getting paid to talk about Iman’s course in this article , is because I actually don’t think a traditional agency is the way to go in general for a beginner.
Client Dependency Issues
And the reason why is an agency mainly makes money by promoting someone else’s business, and after you promote their business for a while and they start to make money off of the work that you did, it’s very easy for your clients to just say goodbye and leave you high and dry, and then you have to go find another client.
Roofing Business Example
Let’s say you had a client that was a roofing business, and you worked hard to get them on the top of the search engine so they were getting phone calls and they were getting a lot of business, and you also built their website and made their website top-notch, and really they made a lot of money off that website and all the digital marketing that you did.
Client Loss Challenge
Oftentimes what you’ll find is once their business is doing really well off of the work that you did for them, they say, “Okay, thank you very much, I’ll see you later, I don’t want to pay any more fees, we’re enjoying the fruits of your labor.” Then you have to start over with a brand new client.
Own Asset Building Strategy
So I know I’m talking about building an agency as an example in this article , but what I actually recommend that you do is the $10,000 Agency Accelerator, build up your own online assets where the revenue doesn’t depend on a client. So let me give you an example of what I’m talking about – let’s say instead of building up this roofing business’s website, you built your own website about roofing, you get it ranked high in Google and ranked high in Google Maps, and the calls start coming in, and then what you can do is you can go to that same roofing business and tell them, “Hey, I’ve got this website.”
Roofing Leads Website
It’s bringing in about 200 phone calls every month for people looking for roofing services. Do you want to rent this website from me that I own, or do you want to just buy these phone calls from me, and I’ll charge you for each call?
Control Over Business
Now, you’re talking about a position where you’re in a lot more control, and if that roofer ever decides he doesn’t want to be your client anymore, it’s no big deal. You can just go find another roofer to send those same phone calls to, and you’re in control of the money.
FREE Step-by-Step Training
Now I actually have a FREE class on exactly how to do this in the link in the description of this video. And unlike some of the cheap eBooks or free classes out there, my FREE class actually goes into step-by-step detail where you actually look at my screen and see me clicking and showing you what exactly to do.
Marketing Agency Business
Just for the sake of argument, let’s say you did want to build up a traditional online marketing agency where you actually do marketing work for small business owners and build up their websites and build up their online presence. Let’s take a look at this higher-level course from Ean.
Agency Accelerator Course
Now he has courses that go all the way up to $1,000, which I’m going to talk about in just a second. This one’s priced a little lower than that, but this one called “Agency Accelerator” goes a lot more in-depth than you would ever get in a regular eBook.
Course Features
It shows you how to choose a niche to focus in on, it shows you how to set up your agency, it gives you ideas for onboarding clients. It gets into your mindset and your mentality for success, talks about booking meetings, exactly how to prospect and get clients in the door.
Additional Resources
It gives you sales techniques, automation techniques, client management techniques, and it includes other courses like “Ad Architect,” “Pent the Profit,” “Inbox Insider,” and it gives you access to an entire private community of other students that also have this same higher-level course.
Value Proposition
You can really see just by bumping up the price point of what you’re willing to pay, you’re getting a lot more hands-on help. You’re getting a lot more in-depth material, something that’s much more likely to help you to actually succeed.
Investment Benefits
Now again, I don’t recommend this traditional agency route like I just said, but if you did want to go that route, you can see how paying a little more for the course than a cheap $5 or $10 book is going to get you success a lot faster because of how in-depth the material is.
APEX Program
There’s not going to be as many mistakes and as much trial and error that’s going to make your journey take a lot longer to actually succeeding. Now let’s take it up even another level, let’s look at Iman’s $110,000 course called “APEX.”
Premium Access
And a lot of people don’t even know about this $10,000 course. I don’t believe they even offer it to you unless you buy the first one, the “Agency Accelerator,” and then they try to upsell you to the $10,000 course.
Advanced Features
But this one goes even more in-depth because not only do you have course material that’s even more advanced than the other one, but this one includes multiple group calls every single week, mindset sales coaching, access to mentors and other agency owners in a community environment.
Success Stories
And those that are part of the APEX program say that they were really able to grow quickly because of how much personal attention they were getting from having these multiple coaching calls per week where they’re getting tailored feedback.
Mentorship Benefits
They have access to mentors that have actually been where they are and can give them specific detailed advice in their situation for growing quickly. People in the APEX program can literally bypass all the trial and error that somebody in a lower-level program would have.
Price Options
So you can see that in all three price options where it’s the $10 option, $1,000 option, or the $10,000 option, you can still grow and start a Digital Agency. You can see how the more personalized attention “Final Verdict: Are Expensive Tools Better” that you get, the faster you’re able to grow.
Personal Experience
And I found this to be true in my own life even with this YouTube channel that you’re on. I tried buying some cheaper courses on how to start a YouTube channel and how to make YouTube videos, but it wasn’t until I actually hired someone to meet with me every single week, look at my channel, help me with which videos to make, which topics to avoid, and how to edit the videos down and everything that was when my channel really started to take off.
Growth Strategy
And because I was willing to pay a little more for personalized attention, I was able to fast track my growth instead of spending a ton of time on a merry-go-round of trial and error. Now it’s the same thing.
Course Value Comparison
I will say the FREE class is a lot more detailed than most $5 or $10 eBooks that you’re going to get out there. We’re going to email you, and it’s multiple videos we email them to your email address, and you actually see me on my screen clicking and going through step-by-step how to start a Google Maps-based business.
Business Model Overview
So that’s the business where you’re not depending on clients and building up their websites, but you’re actually building your own website and your own online lead-generating properties. And then you’re renting them out to small businesses, so you’re actually in control of the website itself instead of building up somebody else’s business.
Training Details
Now, in that FREE class, I actually teach you how to set up your first online asset start-to-finish. You watch my screen, you can see me do everything step-by-step. But I will say if you really want to grow to $20-30,000 or more like many of my students have, you’re probably going to need to opt for my paid mentorship program.
Access Instructions
You get information on that at the link in the description as well. Just enter your name and email, and we’ll send that to you. But what a lot of people do is, if they’re short on cash, they take my FREE class, they get their feet wet that way they can get their first online money generator set up.
Success Path
And once they really understand the process, then they take it to the next level and get my paid mentorship program. I also have people that register for my FREE class, and they immediately say, “You know what? I want to fast-track my success! I don’t want to bother with all the trial and error and all that!”
Mentorship Benefits
“I want to go straight to a mentorship program where I can have someone with me helping me and showing me in my specific situation how to grow quickly.” And those people go straight to my paid mentorship, and they can succeed much, much quicker than everybody else because they’re getting my own personal attention and the attention of my coaches to show them exactly what to do.